Strategy empowered by culture is a formidable partnership characterised by increased momentum and frictionless execution.

Strategy without hope is a plan to fail, and nobody plans to fail.

Operational leaders understand alignment is more powerful than organisational structure.

Strategic leaders drive change based on what they focus on: the big picture not the detail; the future not the present.

It's important that strategic leaders who focus on "there" and the operational leaders who focus on "here" meet somewhere in between.

The goal of strategy is not perfection, it’s execution. But why do we fail to execute?